Posting times
Best time to post on social media
Four studies, four measuring sticks. This site puts their per-platform answers side by side, marks where they agree and where they split, and gives you a checker that tells you whether right now is a good slot.
Platforms
| Platform | Best days | Window |
|---|---|---|
| Mon–Thu | varies by format & region |
Each platform page is researched separately and ships its own tool — a format and region picker on Instagram, something else where the data demands it. Pages appear here only when every number traces back to a study.
Method
Every window on this site comes from a study that published its sample. The four we lean on:
- Buffer — 11.4M posts across 150,000 accounts, the widest sample.
- RecurPost — 2,000,000 scheduled posts, which measures what people chose to schedule.
- Sprout Social — 30,000+ accounts but close to 2 billion interactions, so it measures engagement rather than volume.
- SocialPilot — 50,000+ accounts measured hour by hour.
Two things decide whether a "best time" chart means anything. Sample scope: change who was measured and the same day can produce a different peak. Interaction window: whether the feed treats a post as worth pushing in the first hour or two, which is about when people scroll, not what the algorithm prefers.
Where the studies agree, the page says so. Where they split, the page says that too instead of averaging the disagreement away.
Timezone
Source studies report Eastern Time. The checker converts to your clock using your browser's offset, and you can override it from the dropdown. Daylight saving can shift real-world peaks by about an hour; the underlying numbers are not re-derived for DST.